Millennials want self-driving car features

An article I wrote for Electronic Products.

Study shows that Generation Y is pushing for driverless cars

A survey conducted by Accenture found that Millennials, also known as Gen Yers, are pushing for driverless car development. The survey covered 14,000 drivers in 12 countries, including the United States.

Google Self Driving Car

Google’s self-driving car, pictured above,┬áhas driven 300,000 miles.

While there is an ongoing debate about the safety of driverless cars, 90% of the survey respondents expressed interest in some autonomous driving options, which were primarily safety-related.

Since Millennials make up about a third of all U.S. drivers and are the rising generation of car buyers, they’re currently the top target for automakers looking for new customers. Read More