An article I wrote for Electronic Products.
Apple’s iPhone 5s is overselling the iPhone 5c by a ratio of two to one
Back in September Apple launched two new iPhones: the anticipated, high-end 5s and the colorful, lower-priced 5c. According to a new analysis by Consumer Intelligence Research Partners, the 5s has been blowing away the lower-priced 5c in the United States – with more than double the sales.
The survey conducted by CIRP shows that the 5s accounted for 64% of iPhone sales following its launch at the end of September. As for the 5c, it only accounted for 27%, and the now legacy iPhone 4s took up the remaining 9%.
According to Apple, the iPhone 5c was intended as a mainstream phone and the iPhone 5s as an enthusiast one, or “the most forward-thinking smartphone in the world,” meant for forward-thinking people. But what’s most surprising is the iPhone 5c’s sales performance. Despite the phone being new, bright and bold, it’s not selling much better than the 4s did when it was demoted to a legacy iPhone by the show-stealing iPhone 5. The new 5c seems to be taking on a similar role to that of the 4s from last year in becoming the new $99 iPhone. Read More