Google wants to put ads on car dashboards and refrigerators

In an SEC filing, Google admitted that in a few years it could be placing targeted ads on the public’s household and personal items

Tech-giant Google always seems to be one step ahead of the game, and right now it’s envisioning a future where it can send ads just about anywhere, including watches, thermostats, car dashboards, and even on refrigerators.

Just last week, Google sent a letter to the Securities and Exchange Commission revealing its hopes to place marketing messages in ad-free objects. The company, which is just one of many who are swooping into the Internet of Things, revealed that its expectation is to have its users viewing ads on an increasingly wide diversity of devices in the future.


Google hopes to serve ads on your smartwatch. Image via

Google already started placing its Android mobile operating system into cars through partnerships with automakers, and is also pushing it on smartwatches through an optimized OS called Android Wear. In January the company announced the Open Automotive Alliance with Audi, GM, and Honda, all of which are committed to developing Android-powered dashboards. That same month, Google bought Nest, the smart thermostat manufacturing company for $3.2 billion.

The company is even pushing its software on people’s bodies. Google Glass just went on sale to the public for $1,500, and this summer, Moto and LG will release new smartwatches that run Android Wear, which allows users to check email and get directions on their wrist.


In the future, Google wants to display targeted ads on your personal devices and items. Image via

According to Cisco, there were 13 billion wireless devices connected to the Internet in 2013, and it’s predicted that by 2020, there will be 50 billion. Some experts believe smart homes will become common in as little as five years.

Whether or not Google thinks it’s a smart idea to display ads on the watch around someone’s wrist or on thermostats and refrigerators in the privacy of one’s own home, the company is certainly moving along in that direction, and fast.

What do you think? Let us know – share your thoughts in the comments section below.

An article I wrote for Electronic Products.

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