RFID-equipped go-karts bring Mario Kart to life at SXSW

An article I wrote for Electronic Products.

One of Nintendo’s classic video games was turned into a reality

If you grew up playing Nintendo and were a fan of Mario Kart, you’ll be excited (and probably a bit jealous) to know that at South By Southwest (SXSW), a few drivers were lucky enough to strap into go-karts and tear down the track like Mario and Luigi.


Mario Kart Reimagined was a Nintendo lover’s dream come true. Image via trendhunter.com.

Pennzoil teamed up with Nintendo, who is about to release Mario Kart 8 for the Wii U, to sponsor Mario Kart Reimagined, where drivers raced karts equipped with radio frequency identification (RFID) sensors. Just like in the video game, racers had to either drive over or avoid icons, which were actually decals embedded with RFID tags. Depending on the item the driver received from the icon, kart performance improved with a boost of voltage to the motor or the kart slowed down to a putter for a few seconds. Read More