Fabio Viviani: Spreading the Wine Culture in the U.S.

Written for the June print issue of Chilled Magazine.

Italian chef and reality television personality, Fabio Viviani, launched his wine collection late last year in Chicago, which he appropriately named “The Fabio Viviani Wine Collection.” The collection, which includes a 2012 Cabernet Sauvignon and a 2012 Chardonnay, are now available nationwide, and have made appearances on The Talk, The Rachael Ray Show, and Home and Family. Viviani’s newest wines, just released this spring, include a white blend of Pinot Grigio and Chardonnay, and a red blend of Sangiovese, Merlot, Cabernet Sauvignon, Petite Sirah, and Syrah.

Fabio Viviani Wines

So what inspired this Top Chef alum to start his own line of wine? Growing up in Florence, Italy, Viviani has been in the business of wine his entire life, and after his first sip at five-years-old, his life was forever changed. After he moved to California in 2005 (and opened up a few restaurants), he was set on creating affordable, quality wines to help spread the culture of wine in the United States.

“I saw a need for a wine company in America that was on the people’s side — that can demystify the idea that wine is hard to understand, and that you need to be an expert to enjoy it,” Viviani said. Read More