Get Ready For SIA

An article I wrote for Chilled Magazine.

After having a love affair with Scotch for 10 years, Carin Luna-Ostaseski decided she wanted to grow her passion into a business. The idea came to her about a year ago, when she was organizing and running Scotch tasting events in San Francisco.

Luna-Ostaseski enjoyed introducing Scotch as a category, and for those who were familiar with it, she presented new brands to them. “One of my biggest joys is seeing how this lights up people’s eyes when they find something they really enjoy,” she said. She collected feedback by paying attention to people’s initial reactions, and from there, began running blind tastings, where she took her blends of existing brands to gather additional feedback. After realizing what the desired flavor profile was, Luna-Ostaseski approached her importer, Spirits Imports, Inc., to begin the search for a distiller, which led her to the independent bottler, Douglas McGibbon & Co. Ltd.

Carin Luna-Ostaseski with her SIA Scotch Whisky

Carin Luna-Ostaseski with her SIA Scotch Whisky. Photo credit: Sarah Peet Photography (www.sarahpeetphotography.com).

Read More

Advertisements