Drink in History: Boulevardier

Smoky, strong, and bittersweet, the Boulevardier is probably the best cocktail to cozy up to on a chilly winter’s evening. This fancy drink, whose name transfers to “a wealthy, fashionable socialite,” is a subtle combination of bourbon, sweet vermouth, and Campari, making it a breeze to prepare and easy to impress.

Sometimes mistakenly called a whiskey Negroni, the Boulevardier cocktail is actually believed to predate the Negroni. According to Dave Karraker, director at Campari & Cynar Marketing, it maintains the bitter sweet character of the Negroni but isn’t as embracing.


“The Boulevardier has a deeper, smoother flavor than a Negroni thanks to the aged whiskey, which replaces the gin in the classic recipe,” Karraker said.

Dating back to 1927, the Boulevardier is credited to Harry McElhone, the founder and proprietor of Harry’s New York Bar in Paris. Read More