BlackBerry Unveils Two New Smartphones

An article I wrote for Electronic Products.

Will the Z10 and Q10 get BlackBerry back in the game?

With the release of BlackBerry 10, it appears that BlackBerry (formerly Research In Motion Ltd.) is attempting a brave comeback. Competing with rivals like Apple Inc. and Samsung Electronics Co. Ltd. has been a struggle, and this may be BlackBerry’s last shot at becoming the third viable smartphone competitor in the market.

What BlackBerry is up against

To no one’s surprise, Apple and Samsung dominated the smartphone market together in 2012, making up close to half of global smartphone shipments. Google’s Android and Apple’s iOS held nearly 90% share of the smartphone operating system market. In the cellphone market last year, smartphones took up 49% of shipments, and as for the near future, smartphone shipments are going to skyrocket, expected to take up at least three quarters of the global cellphone market.

So, the clock is ticking for BlackBerry — what makes it stand out?

Firstly, there are two new BlackBerry devices, the Z10 and the Q10.

Blackberry’s new Z10 phone.

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